Technical work with judgement
I don’t just make a website or a process work: I assess how it’s built, which tools it uses, how efficient it is and whether the technical choices really suit the project.
Digital autonomy, professional quality.
CMSs, no-code platforms and AI tools make digital work more accessible, but they don’t replace method, technical vision and quality control. I help freelancers, professionals and small businesses build more solid websites, improve their digital processes and use AI where it creates real value.
Professional web · Technical SEO · Performance · UI/UX · IT consulting
about me
About me
I’m a software developer with fifteen years of experience in enterprise, institutional and international settings.
I’ve worked on complex web applications, front-end architectures, authentication systems, deployments on cloud infrastructure and regulated environments. I know what it takes to build digital products that work under pressure, with high technical standards and real responsibilities.
Today I bring this expertise to professionals, freelancers, creators, agencies and small businesses who want to improve their digital presence, make their online tools more robust and use AI in their work with method, control and awareness.
I don’t start from off-the-shelf solutions. I analyse, diagnose and set the direction. The goal is to understand what isn’t working, why it’s creating friction and how to act in a way that is concrete, sustainable and technically sound.
- 15
- years in IT
- 360°
- technical vision
- 1:1
- direct collaboration
my philosophy
Why Studio Jable exists
A professional website isn’t recognised by its looks alone, but by the quality of the technical choices that support it.
Jable - A word of Canarian origin, from the French sable — sand. Brought by the Norman conquerors in the 15th century and adapted over time in the local vocabulary until it became a word of its own, with no equivalent in standard Spanish. It describes a specific kind of sand: organic, of marine origin, formed from crushed shells. Fine, pale, carried by the wind. On Fuerteventura it is spread over farmland as a technical layer: it retains moisture, regulates temperature and creates the conditions for something to work. You can’t see it. But without it, the system doesn’t hold.
That is exactly what I do: build the technical layer you don’t notice when it’s done well — authentication, architecture, infrastructure, deployment — and that keeps the product standing.
Jable
m. LZ. y Fv. Arena blanca de playa
Sustainable, scalable solutions
I always propose solutions proportionate to the client’s real goals, avoiding duplicate tools and unnecessary costs when simpler, more effective alternatives exist.
Performance and robustness
Speed, responsive design, accessibility, technical SEO, security, scalability and well-managed processes aren’t minor details: they are the foundation of a professional, reliable digital presence, ready to grow over time.
A digital system that represents you
Your website is the first point of contact with anyone evaluating your business, but it doesn’t work alone. Tools, processes and workflows need to be consistent with the real value of what you offer.
Technical
performance, security, scalability
Strategy
structure, content, priorities
UI/UX
clarity, navigation, conversion
SEO
visibility, indexing, structured data
technologies
Technologies and tools
I know the platforms you use. And I know what happens under the surface.
Technical skills
| # | Area | Stack / technologies |
|---|---|---|
| 01 | Front-end engineering | Angular, React, Next.js, TypeScript, JavaScript, HTML5, CSS3, SCSS, architecture, responsive interfaces, UI/UX. For web applications, professional interfaces and digital products that need structure, scalability, maintainability and code quality. |
| 02 | CMS and no-code/low-code platforms | WordPress, Webflow, Framer, Wix, Squarespace, Lovable and similar. For editorial sites, blogs, landing pages, MVPs and digital prototypes that need independent management, fast publishing and solutions proportionate to the budget. |
| 03 | Performance, technical SEO and accessibility | Core Web Vitals, Lighthouse, semantic HTML, structured data, sitemaps, robots.txt, indexing, accessibility checks, asset optimisation. To improve speed, technical readability, usability and how well the site is understood by search engines, users and AI systems. |
| 04 | Versioning, CI/CD and deployment | Git, GitLab, GitHub Actions, CI/CD pipelines, Netlify, environment variables, build optimisation. To manage development, publishing and updates in a more orderly, traceable and secure way, reducing manual errors and problems between environments. |
| 05 | Containers, infrastructure and enterprise environments | Docker, Kubernetes, Nginx, container images, DEV/TEST/PROD environments, vulnerability management, release management. For structured projects, enterprise applications and contexts that need separate environments, controlled deployments, security and operational continuity. |
| 06 | AI applied to development and digital products | Claude (Anthropic), Amazon Q, GitHub Copilot, Cursor, MCP (Model Context Protocol), agent workflows. Integrating AI tools into development workflows (code generation and review, automation, CI/CD pipelines), including in environments with data residency policies. Applying AI to digital products: information architecture, user experience, supervised generative content. |
services
Professional digital solutions to build a clear, solid and credible online presence
01Website technical audit — structured analysis and prioritised report
A technical audit of your website analyses structure, performance, SEO, cookies and configuration to identify what isn’t working and in what order to act.
Learn more02Technical consulting for AI workflows and systems
I analyse your existing workflows, automations and AI systems to identify inefficiencies, operational risks and opportunities for improvement.
Learn more03Custom professional website development
I build professional websites with care for structure, design, content and the technical side.
Learn moreprojects
Some of the work and contexts where I’ve applied strategy, design and technical expertise
digital product
Planaquí — Fuerteventura’s events app, hour by hour
An iOS and Android app that turns the programmes of Fuerteventura’s fiestas and events into clear schedules, act by act, sorted by date, time and place. Designed, developed and published by Studio Jable.
full stack
Kami Experience — website redesign for a kitesurf and wingfoil school
Redesign and reorganisation of the website of a kitesurf and wingfoil school on Fuerteventura, focusing on structure, content, local SEO, clarity of services and the booking journey.
full stack
RSWALLS — multilingual website for modular construction
Revision and development of a multilingual website for a sustainable modular construction company, focusing on structure, content, technical SEO and compliance.
still have questions?
Frequently asked questions
Answers to the questions I’m asked most often. If yours isn’t here, write to me.
Ask a questionHow does the technical audit work, from booking to report?
You book the call on the day and at the time that suit you. You then receive a short questionnaire: I use it to gather the first information and start analysing the website. During the online call I show you what came up: issues, technical problems, room for improvement and priorities. Within 48 hours you receive the report with the recommended actions, in order of priority.
What does the technical audit include?
I analyse structure, performance, basic technical SEO, UI/UX, configuration, installed tools, tracking and privacy. You receive a document with the issues in order of priority and practical guidance on how to deal with them, distinguishing what you can fix yourself from what needs a technician.
I already have a website on WordPress, Framer, Webflow or another platform: is it worth contacting you?
Yes. Much of my work starts from existing websites: I analyse what you have and tell you what to improve and how. I’ve worked with Framer, Webflow, Squarespace, Wix, WordPress and Joomla, and with custom-built websites in Angular, React and Next.js. If you need a new website instead, that’s a separate service.
Do I need technical skills to follow the consultation?
No. The guidance you receive is practical and easy to follow without a technical background. The goal is to help you manage your website with more awareness, not to teach you to code.
Can I make the changes myself after the consultation?
Often, yes: many problems can be solved without a technician, and that is exactly the purpose of the consultation. You always receive a practical document to use as a reference. For more complex work we can arrange a separate follow-up session.
How long does it take to see results from technical SEO?
It depends on the starting point and on Google’s timing. The first changes usually show 4–8 weeks after the fixes. It isn’t an immediate effect like a paid campaign, but technical improvements are structural and last over time.
What is the difference between technical SEO and content SEO?
Content SEO is about what you write: copy, articles, keywords. Technical SEO is about how the website is built: speed, code, structured data, indexing, accessibility. You can have excellent content and still not appear in the results because of technical problems you don’t know you have. I mainly work on the technical side.
What is not covered by Studio Jable’s services?
I don’t work on:
- graphic design and visual identity (logos, illustrations, graphic materials);
- personal branding;
- advanced SEO strategy (competitor analysis, keyword research, ranking plans);
- marketing and advertising campaigns.
Your website is a tool of your communication, but it doesn’t replace a brand strategy: for these areas you need a dedicated professional.