RSWALLS — multilingual website for modular construction
Revision and development of a multilingual website for a sustainable modular construction company, focusing on structure, content, technical SEO and compliance.
RSWALLS is a digital project developed for a company based in the Canary Islands that specialises in modular construction, sustainable homes (viviendas sostenibles) and structural insulated panel systems (paneles estructurales aislantes).
The work focused on building a clearer, more professional online presence, consistent with the company’s positioning: not just a brochure website, but a tool able to explain services, technology, materials, advantages and the work process to an audience of private clients, investors and property developers.
The work included revising the site structure, organising content in several languages, creating pages dedicated to the services and building technologies, basic SEO optimisation and managing the information needed to make the website more complete and trustworthy.
Particular attention was paid to the clarity of the message: modular construction, sustainability, energy efficiency, end-to-end project management and technical support for the client had to come across in a simple, credible way focused on conversion.
What I did
- Structure and organisation of the main pages.
- Revision of the content for SEO and clear communication.
- Creation and optimisation of pages on services, technology, materials and informative articles.
- Multilingual content management in Spanish, English and Italian.
- Implementation of a blog section with dedicated articles.
- Technical optimisation of basic SEO elements such as titles, meta descriptions, content hierarchy, image optimisation and internal links.
- Integration of the privacy policy, terms and conditions, cookie policy, accessibility and legal notice pages.
- Support with configuring and managing the website in WordPress.
Goal
To build a clear, structured and credible website, improving the company’s ability to explain its construction method and reach people interested in sustainable modular homes in the Canary Islands.
Result
A complete, orderly website built for growth, with a structure designed to support both sales communication and organic ranking on topics such as construcción modular, viviendas sostenibles, casas modulares Canarias and technologies based on paneles estructurales aislantes.
