Kami Experience — website redesign for a kitesurf and wingfoil school

Kami Experience is a kitesurf and wingfoil school based in Corralejo, Fuerteventura, specialising in private lessons, small groups and tailored courses between Corralejo and El Cotillo. The website needed to communicate the school’s identity, the courses available, its teaching method and how to book more clearly.

The work focused on redesigning the existing website, reorganising the main pages and revising the content with SEO and conversion in mind. The goal wasn’t just to improve the look, but to make the website more useful for people looking for kitesurf or wingfoil lessons, equipment rental or sports camps on Fuerteventura.

The new structure gives more prominence to the main services — wingfoil, kitesurf, rental and camps — and makes the school’s distinguishing features clear from the start: lessons in small groups, certified instructors, a daily choice of spot based on the weather conditions and constant communication by walkie-talkie during the lesson.

Particular attention was paid to a clear user journey: from discovering the courses to asking for information, through to booking via WhatsApp, the contact form or TidyCal. The website was designed to work as a simple, direct sales tool, consistent with a local business in sports tourism.

What I did

• Visual redesign and revision of the structure of the main pages.
• Reorganisation of content for the home page, wingfoil courses, kitesurf courses, rental, camps, about us and contact.
• Revision of the copy for local SEO on searches related to kitesurf, wingfoil, Corralejo, El Cotillo and Fuerteventura.
• Improvement of the hierarchy of content, headings and information sections.
• A clearer path to enquiries, WhatsApp and online booking.
• Revision of the content on teaching method, spots, small groups, safety and progression.
• Setup and review of the legal pages: privacy policy, cookie policy and terms and conditions.
• Support with managing the multilingual site on Wix.
• Basic optimisation of SEO titles, descriptions, URLs and page structure.
• Checks on forms, privacy checkboxes, internal links and mobile navigation.

Goal

To build a clearer, more professional website focused on conversion, able to present Kami Experience as a specialist kitesurf and wingfoil school on Fuerteventura and guide users towards the course or service that suits them best.

Result

A more orderly, readable website, consistent with the school’s positioning, with a structure designed to showcase courses, rental, camps and teaching method. The project improves how the services are communicated, strengthens the school’s local presence on Fuerteventura and makes it easier to go from visiting the website to getting in touch or booking.